Accessibility

This is an extremely important issue to have in mind when you launch a Web Site. Being able to access a web site from any media is fundamental, now more than ever, taking into account the vast amount of available mobile devices, such as cell phones, Palms, Smartphones, notebooks and all those about to be released. That's why it's paramount to have all Web Sites working flawlessly in any device, considering their possibilities and limitations.

Not only is the device something to consider, but also the possibility to visually and auditory allow people with disabilities to access the information, or even people who, for external circumstances, find it difficult to access the information.

Considering all this when you build a Web Site is thinking about Accessibility. And speaking about Accessibility is speaking of social inclusion.

Usability

As regards a Web Site as a piece of communication, thinking about its distribution and layout, we must consider what a user expects from the platform he's visiting, its contents, and what the user estimates of each of the elements of the Web Site. Developing buttons that don't work as such or links that are not visible as such, results in a disorientation and later frustration for the reader while trying to find information. In the worst-case scenario it’s probable that the user closes the browser window and forgets or rejects the information in it. At this point, the act of communication is considered a failure, since nor the user interpreted the company’s message, or even the information he was looking for was even happily found.

Establishing in advance a possible target, being ahead of what the user looks for, and having in mind the basic notions of Usability are basics if we expect to achieve a satisfactory feedback from our visitors.