Brand Identity Manual
Taking care of the image and the graphic coherence
The Brand Identity Manual is a document created to respect the Image of a Brand through time and characters that will necessarily be involved in the representation of that Image. It is created at the moment of the designing of the Isologotype and being loyal to it assures the perfect representation of the Brand.
The Brand is the visual identifier of the company. By the time the Brand is created, several values and objectives of the company are summarized, these will then result in the graphic representation. These values come together in a concept that identifies the Brand, and they are the generators of the role of the company in society.
A Brand Identity Manual is a graphic document that not only shows the Brand's basis, but also establishes allowed and forbidden variations for the future usage of the brand in the media. It is born at the same time the visual representation symbol is created, whether it is an isotype, a logotype or an isologotype, and demonstrates the correct and incorrect application of the Brand in different graphic and visual media and formats.