Corporate Identity
The most important letter of introduction
In daily life, people build an image of us by the way we dress, talk, move, etc. In the same way, a company reflects its image in its building's facade, the customer support, their employees, etc. A company has a mission, a vision and values that represent it against its competitors in the market, and make it different from the others. Paying special attention to the way we usually present ourselves to the public is essential, every piece of communication is part of a whole that builds a company's image, and all and each one of them represent in some way the company's ideals.
Everyday communications, such as an E-mail and a phone call, are part of the company's impact on the interpreter. Bearing in mind all the aspects that are part of the company's corporate identity representation, leads to an accurate interpretation of its corporate image.
A company's Corporate Identity denotes its Corporate Image in the society. The way the company offers its services to the public and the way it presents itself to the society, builds its Corporate Identity. The opinion generated in the public due to what this company offers, builds its Corporate Image. Making sure that the Corporate Identity that the company uses to present to the public matches the company's objectives is essential to build the desired impression on the interpreter. The company will then have to reinforce that identity through actions that add values to its Corporate Image.
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