Digital immediate communication
Even though it is possible to reach the user’s screen at a very low cost, you must take into account two foundational subjects:
- An adequate content together with its correct writing.
- A pragmatic design that makes the Newsletter reader friendly without distracting the quality of the content.
Problems + Solutions
The different E-mail clients the market has to offer under several platforms can occasionally introduce basic but difficult problems to solve.
Such as a Web Site, a Newsletter can be seen differently regarding the application it’s being used for. There are only two ways to see a Newsletter: the right way and the wrong way.
Nowadays, anyone who receives a Newsletter could be using among others:
- Windows Mail
- MS Office Outlook
- MS Outlook Express
- Mail (MacOS)
- iPhone Mail
And many other E-mail clients, whether it’s from personal computers or Smartphones (iPhone, Blackberry, Palm Treo and others). You could even be reading your E-mails from a WebMail application (Internet Explorer, Firefox, Google Chrome and/or Safari).
The solution to an accurate displaying of a Newsletter (or Flyer) lies on the correct programming that considers all Accessibility and Usability tandards. In other words, we must take into account that our objective when sending the Newsletter is that the user can access and read the content sent, without excluding visually and auditory disabled, or even those who, for external circumstances or lack of devices, find it difficult to access the information.
Choosing tools and applications while creating a Newsletter is also influential. If we want, for example, a Newsletter to be accurately seen on an iPhone, we must take into consideration the fact that Safari on iPhone doesn’t allow Adobe Flash® animations execution; this will be a significant factor so that whoever receive it can accurately have access to the content.